In the wake of the ongoing California drought and Governor
Jerry Brown’s mandated water restrictions, the usage of water in the state has
been a hot topic of conversation. Publications like the Los Angeles Times have
recently published stories complete with infographics about which produce products (As
well as animals) require the most amount of water and how reducing intake of
these products could help in water conservation efforts. One crop in particular
that has come under fire is almonds. For a period of time numerous stories were
circulating the Internet claiming that almonds require one gallon of water per
almond and urging consumers to reduce their intake of the nut and it’s by
products (almond milk, almond butter, etc.)
As one could assume, while consumers being conscious of
water-usage by altering their shopping habits can positively effect the
situation, this inadvertently affects the farmers growing those crops, and the
associations designed to represent them.
In it’s April 8th news release, the Almond
Hullers and Processors Association published a press release titled, “8 Facts
about Almonds, Agriculture, and the Drought” as a direct response to these stories
and a way to express it’s side of the story publicly.
News Release: http://www.prnewswire.com/news-releases/8-facts-about-almonds-agriculture-and-the-drought-300062843.html
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