Thursday, February 19, 2015

A Release Less Ordinary



Dove Chocolate produced a three part video series on Youtube called “A Love Less Ordinary” that features three different couples and their unordinary trek to find love. The videos were released just in time for Valentine’s Day. The videos relied heavily on independent, unique female characters and lent itself to “shares” and “likes” throughout Dove Chocolate’s social media platforms, encouraging a segment of women to engage with Dove Chocolate’s Youtube, Facebook, and Twitter pages using the #Lovelessoridinary hashtag.


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