#MeanStinks Campaign Press Release

Secret Spreads Invisible Solid Message in “Mean Stinks” Campaign

SUMMARY

#MeanStinks’ Biggest. Assembly. Ever. Reaches 20,000 High School Young Women

In the fourth year of its “Mean Stinks” campaign, the Proctor & Gamble brand Secret hosted its second Biggest. Assembly. Ever. on Wednesday in an ongoing effort to speak against cyberbullying. The assembly- hosted at Los Alamitos High School (CA) and tele-connected with St. Jean Baptiste (NY) and Lakes Community (IL) High Schools- reached over 350 schools and 20,000 students over the livestream broadcast directed at and connecting the voices of the young women in high school nationally.

#MeanStinks Connects DUFF Movie Cast and Major Social Media Mobile Apps

For the assembly, the “Mean Stinks” campaign partnered with the cast of the soon-to-be-released film, The DUFF (Designated Ugly Fat Friend), to open a conversation about personal bullying experiences and “encouraging students,” using their phones, “to do ‘Nice Takeovers’” throughout the broadcast, leading these young women to promote positivity and #MeanStinks through “Twitter, Snapchat, Instagram and Facebook”.(1)

“Nicest School in America” Challenge Next for #MeanStinks Campaign

The press release also highlights the forthcoming ‘Nicest School in America’ competition (May 2015) where students can earn the distinction of the ‘Nicest School’ by completing a series of “nice acts” on the Mean Stinks website.

Read more about Secret’s “Mean Stinks” campaign and the Biggest. Assembly. Ever. here. 

(1) Proctor & Gamble. "Secret Mean Stinks Anti-Bullying Movement and the New Film ‘The DUFF’ Partner with over 20,000 Students to ‘Gang Up For Good’ During Biggest. Assembly. Ever" Business Wire (Online), February 2015:

http://www.businesswire.com/news/home/20150204006460/en/Secret-Stinks-Anti-Bullying-Movement-Film-%E2%80%98The-DUFF%E2%80%99#.VNOc7C5Djmu