Cottonelle Partners with New Kids on the Block to Encourage Americans to Go Commando

Summary:

On Feb. 14, Cottonelle announced a partnership with pop band New Kids on the Block to encourage Americans to "clean up" the music scene and ultimately "Go Commando, Go Cottonelle." The two joined forces at a small concert in New York on Feb. 15 that asked concertgoers to forgo underwear as a means of stopping the odd tradition of throwing underwear on stage.  Cottonelle is hoping to convince consumers that by using their bath tissue, which includes "CleanRipple" texture, they can feel free to go commando as often as possible.


Press Release