A WHOPPER of a Deconstruct

http://www.marketwired.com/press-release/burger-kingr-wows-canadians-with-new-unbelievable-menu-deal-1981937.htm

Burger King® Wows Canadians With New "Unbelievable" Menu Deal

Summary

Burger King Canada promoted their 10 Chicken Nuggets meal as well as a new WHOPPER 

sandwich. The 10 Chicken Nuggets meal will sell at $1.79. The new Pepperoni Bacon 

WHOPPER features crispy bacon and eight pepperoni slices topped on the traditional 

WHOPPER beef patty. The burger will be available for a limited times in restaurants 

throughout the country.

Communication Strategy

            BK Canada is leveraging a seasonal opportunity to introduce a warm winter food for a product. As the article mentioned, Burger King Canada is introducing the nuggets and the burger as a “cure for the January blues.” The promotion follows the successful promotion in the United States. Looking at the positive response from American consumers when the promotion took place in late 2014, Burger Kind Canada hopes to follow suit by utilizing heavy marketing and advertising through traditional and tradigital channels. This includes a national television campaign, a regional radio campaign, and social media and digital integration.