Uber and 20th Century Fox partner to promote 'Kingsman: The Secret Service'

           Uber recently partnered with 20^th Century Fox to enact a sweepstakes for riders to have an exclusive viewing of their new film Kingsman: The Secret Service. The movie is set to be released everywhere on February 13^th, but the winners would be able to preview the film on January 15^th. The sweepstakes was “first-of-its-kind” which allowed Uber users to enter the designated code during their ride between 1/12 – 1/15 and enter to win.

            In addition to the free tickets, Uber users in select cities could select the Kingsman option within the app and be eligible to receive two tickets to the event screening in New York, a free ride and a swag bag.  Those outside of the 9 selected cities could simply enter KINGSMAN into the app to enter. With 50 cities participating, exposing the Uber audience to director Matthew Vaughn’s Kingsman: The Secret Service provided an easy way for 20^th Century Fox to bump up viewership of the anticipated spy thriller.

View the full press release here.

And here's a link to the video they SHOULD have included.