PepsiCo and Frito-Lay Introduce New "Cheetos Sweetos"

On January 23^rd, PepsiCo and its snack-making subsidiary Frito-Lay issued a press release announcing the limited-time release of new Cheetos Sweetos. The product is billed as a sweet version of the brand’s classic snack puffs, with cinnamon-sugar in place of their signature neon-orange cheese powder. In the release, the company connects its new product offering to the arrival of spring and the Easter holidays. It uses this tenuous relationship as an opportunity to promote another upcoming company initiative: the “Eggerator,” an Easter egg decorating app that will be available on the Cheetos website in early March. “Those who design and submit an egg will be entered into a contest for a chance to win $10,000.” Cheetos Sweetos will be hitting retailers nationwide mid-February at a suggested retail price of $3.49.

Press Release Link: http://www.prnewswire.com/news-releases/cheetos-brand-springs-into-a-new-season-with-debut-of-cheetos-sweetos-snacks-300024838.html).