The automaker Nissan will ran a unique #withdad
social media campaign to heat up the company’s first Super Bowl in game commercial
in almost two decades. The theme of #withdad campaign is to recognize fathers’
struggle of work-life balance and to celebrate their contribution to families. Unlike
the usual Super Bowl teaser campaigns showing partial or the whole game day
commercial, the company invites famous YouTubers to create theme related video
contents throughout the two weeks before Super Bowl.
Press Release Link:
http://www.businesswire.com/news/home/20150122005427/en/Nissan-Celebrates-Dads-Lead-Up-Super-Bowl-XLIX#.VMnbYmjF_xa
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