Summary
After
two decades, Nissan is coming back as a Super Bowl advertiser. This press
release focuses on talking about a typical American family that struggle with
the work-life balance. In the press
release, it first begins with some background about this ad teaser, such as the
length of the final ad, what it talks about and the iconic song used in the
video and leashes that there are going to exist two surprise products. In the main
body, it collapses the main points listed before, quotes what a senior vice
president from Nissan has explained the video’s meaning and target audiences. It
also gives a link to their campaign website, and shows how to engage in the
campaign by using the hashtag #withdad. To be related the advertisement with
the company, the father in the video is featured as a car racer.
Press Release Link:
http://www.businesswire.com/news/home/20150128005931/en/Nissan-Lengthens-Super-Bowl-Commercial-90-Seconds#.VMm4s2RVjWE
10s Teaser Link:
https://www.youtube.com/watch?v=_znNS9zLb6c&feature=youtu.be
I like how you broke down your summary, taking each section of the press release for itself.
ReplyDeleteI will borrow this method in the future.